WWP Beauty launches a collection of sustainable and refillable packaging


New ‘Refill Revolution’ collection of refillable packaging solutions offers greater lasting impact and a circular design system

Join the recharging revolution

WWP Beauty’s new sustainable stock collection of refillable packaging solutions.

WWP Beauty’s new sustainable stock collection of refillable packaging solutions.

Los Angeles, October 20, 2021 (GLOBE NEWSWIRE) – WWP Beauty, a world-class full-service provider for the global beauty industry, has launched its new, Revolution recharge collection comprising a series of refillable packaging solutions that reduce carbon emissions, promote a more circular design system and spark the joy of environmentally conscious brands and consumers with reduced waste and packaging.

Each of the components in this collection features a refillable design with a measured reduction in carbon emissions targeting different beauty categories.

  • Refill Airless Revolution Pens: Includes touchless, sensory and built-in applicators that reduce carbon emissions by up to 60% after three refills. Applicator options include a cooling metal rollerball applicator for spot treatments and eye serums, a triple micro rollerball applicator for targeted eye and lip treatments, and an oval brush applicator for eye and eye serums. correctors and liquid complexion products. The smart and discreet design of these pens makes them an easy refill system to integrate into an existing cosmetic line.

  • Multi-Use Revolution Stick Face Refill: A patented, award-winning design that produces 72% less GHG emissions after three refills compared to a standard non-refillable face stick of the same size and shape. Additionally, this component features a versatile direct-apply design that produces minimal refill waste and can be manufactured with PCR content. A great option for cosmetic and skin care formulations.

  • Multi-use Refill Revolution body stick: Award-winning, patent-pending design, featuring an intuitive and easy-to-use refillable system with a single-material refill cartridge and the ability to add PCR content. This component reduces GHG emissions by up to 71% after three recharges and is an ideal option for body care, personal and hygiene products and skin care.

  • Pump powered by recharging revolution: A souvenir design that preserves the integrity of the formula is easy to complete and has the ability to add PCR content for increased durability claims. Can be used for color cosmetics, skin care and hair products.

  • Refill Revolution Refill & Go Bottle: A portable and compact design that can be easily filled and taken on the go. With this component the filling options are endless and it can be used for a wide range of cream or gel based formulas in color cosmetics, skin care, body care, personal care and skin care. hair care.

“This collection of intuitive refillable packaging has been designed with components that can be used across all beauty product categories to show brands the possibilities of applying a refillable program to their existing range,” said Michael Tognetti, Senior Director , Global sustainable development, WWP Beauty. “Using our Eco-Analyzer tool, we generated validated sustainability claims and carbon emission reduction percentages to show our customers the sustainable impact of refillable packaging. “

The new Refill Revolution collection demonstrates once again WWP Beauty’s commitment to producing new solutions for its customers and working towards creating a more sustainable, clean and inclusive future.

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About WWP Beauty

WWP Beauty is committed to developing sustainable, forward-looking solutions for the global beauty industry through close collaboration, exceptional agility and unmatched scale. The company’s full service offering in formulas, packaging and accessories, coupled with their in-house manufacturing capabilities, sets them apart as the source of all things beauty. With a global team of beauty experts spread across North America, EMEA, and APAC, WWP Beauty provides clients with global support at the local level. To learn more, visit our website at www.wwpbeauty.com.

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CONTACT: Carley Propst WWP Beauty 5129685097 [email protected]
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