With LolaVie, Jennifer Aniston Adds Beauty Founder to Her Awesome Resume

There’s a little-known right of way for Angelinos that caught Jennifer Aniston off guard when she first started driving in Hollywood. “I had my first car and someone said to me, ‘So like, what’s the name of your car? And I was like, ‘what? Do you have to name your car in California? ‘ Nonetheless, Aniston obliged, nicknamed his black Saab 900 “Lola”. “I’ve always loved the song,” she says, referring to Sarah Vaughan’s version of “Whatever Lola Wants” which has become sort of a theme song for the Friends Star. “Every time I showed up, my friends would say, ‘Lola is here! “

Aniston has since exploited the name in multiple ways, including in 2010 when she launched her first fragrance, before quickly changing course and opting for the simpler Jennifer Aniston for Women, which was eventually acquired by Elizabeth Arden. . There have been rumors that copyright issues inspired the change, but it’s also entirely possible that Aniston has more ambitious plans for LolaVie, which she loosely translates to “Lola’s Life. , my life “- an illustrious existence which included fame as well as highly intelligent business. decisions, including this one: Today, LolaVie comes back to life, as the name of Aniston’s first beauty brand.

Aniston has dabbled in beauty before, of course. She has transcended the more standard title of ‘Brand Ambassador’ to take on C-Suite positions across a range of beauty and wellness categories (her new role, as Creative Director of Vital Proteins , is the latest example of Aniston putting her tremendous support the power behind a product she simply uses every day). But his own brand, which will be large if we are to believe the trademark filings, will start where his family fame left off: with his hair.

“It felt pretty organic to me as my hair is something that has always been one of my struggles,” reveals the former owner of “The Rachel,” who refers to her own blonde locks as “the Greek bang on top. of my head. Years of washing, drying, curling, straightening and coloring, both in her personal and professional life, have left Aniston in a unique position to talk about damage and restorative ingredients, which she has tried to do. many on a long road to healthy hair. While working with another haircare brand, Aniston got ‘the virus’ for formulation, so when the opportunity to become a founder arose five years ago via Elizabeth Arden veterans and current LolaVie co-founders Joel Ronkin and Amy Sachs to create hair products with natural, herbal ingredients that still work – Aniston didn’t need to be convinced.

LolaVie arrives this morning with a shiny conditioner that replaces water, a filler ingredient that typically makes up 80% of hair care products, with nourishing and long-lasting bamboo essence. Lemon extract imparts an “extraordinary shine,” according to Aniston, and plant ceramides replace conditioning chemicals such as silicones, which can provide immediate gratification but often cause damage over time.

A detangler isn’t necessarily the first product you’d expect from a new hair care brand, but one of LolaVie’s fundamentals is to launch products as needed – a hole in the market or something that can be improved – rather than conforming to predetermined retail hours. And Aniston needs a good conditioner. “I use conditioners all the time when I get out of the shower because of the condition of my hair, it’s hard to go through,” she reveals, adding that she wanted her detangler to be like ” the swiss army knife of products: it’s a heat protector, it restores nutrients and health to the hair follicle, it creates shine ”—and that’s a big sign of what’s to come.

Lolavie Shiny Detangling

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