Ulta Beauty enters the game of same-day delivery with DoorDash


Just in time for the holidays, Ulta Beauty is scratching consumers’ itches for instant gratification by announcing a partnership with DoorDash. Same Day Delivery Now Available For Ultra Beauty’s Over 25,000 Assortment Of Beauty Products To Select Stores In Atlanta, Boston, Chicago, Los Angeles, Houston And Boise, With Plans For Expansion And Deployment in more stores throughout 2022.

The service is powered by DoorDash Drive, DoorDash’s white label fulfillment platform that provides drop shipping to any business. This seamless purchase option offers on-demand beauty to consumers. The process is simple – orders are placed online, you check local store availability, and select the same-day delivery option at checkout, if applicable.

“We’re finding that consumers are looking for faster, more convenient ways to have their favorite brands delivered same day,” said Shanna Prevé, vice president of strategic partnerships and business development at DoorDash. “We’re excited to partner with Ulta Beauty to power their Same Day Delivery and bring the magic of in-store shopping to customers’ homes, during the holiday season and throughout the year. “

“As we enter our busiest time of the year, Ulta Beauty couldn’t be more thrilled with our partnership with DoorDash to deliver the joy of beauty in a practical way,” said Prama Bhatt, Digital Director of Ulta Beauty. “We pride ourselves on being leaders who consistently deliver personal, fun and seamless omnichannel experiences. This partnership represents two leaders coming together to create a new point of contact for our customers that significantly connects our physical and digital experiences in a relevant and new way.

DoorDash Drive helps merchants meet customer delivery demand created through owned channels, without the need for in-house infrastructure to support last mile execution. Through this partnership, Ulta Beauty will benefit from on-demand access to DoorDash’s Dasher fleet to fulfill customer digital orders, whether placed in advance or same day.

Amazon has raised the bar on consumer expectations for delivery, but beauty brands and retailers can finally compete by leveraging third-party apps. Ulta is a little late for same day delivery, but better late than never, and right in time for the holidays.

Competitor Sephora began offering same-day delivery via the Instacart platform in as little as an hour from nearly every Sephora store in North America in September 2020. Building on the success of Instacart , Sephora launched its own same day delivery for customer purchases. nationwide in mid-October for a flat fee of $ 6.95. Other beauty brands are using Postmates, GoPuff, Uber Eats, the FastAF app, or micro-warehouses like Ohi to compete with new same-day delivery expectations.

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