The Emerald Cup moves to Los Angeles


This week we take a look at one of California’s leading cannabis families, Emerald Cup founder Tim Blake and his daughter Taylor, the event’s associate producer.

The couple recently made headlines when they announced that the Emerald Cup awards ceremony would be moving from their traditional Northern California home to Los Angeles. It will still contain an element of the harvest event in Santa Rosa which will serve as the official start of the entries received.

“It’s really exciting because we’re still keeping the December show, so it’s going to be December with genetics – you know, real as roots and communities in Santa Rosa – and then spring in Los Angeles,” Taylor said. LA weekly.

The Blakes give Willie Nelson his lifetime achievement award.

While that harvested element will remain at Wine Country, the idea of ​​bringing the global cannabis industry’s most beloved awards show from its ancestral homeland was important. For some old-school growers, the idea of ​​the cup moving to Los Angeles reinforces their fears about where cannabis is going. Tim talked about those difficult conversations.

“It was a very busy discussion, and we talked about it all the time,” Tim replied. “We are getting some criticism from this, but we got the same criticism when we moved to Santa Rosa. People thought we were leaving the tribe. “

He said that while that first year in Santa Rosa was a hard pill for many to swallow, they felt how well their peers connected directly with their consumers. By the second year it was all on board. It’s safe to expect this move to the world’s largest municipal cannabis market will likely avoid those growing pains.

“I think what’s really exciting about the opportunity is to take the magic and essence of Northern California and bring it down to Southern California. I think there is definitely a border between Northern California and Southern California. We are very proud of the people of Northern California, but we are still all in the same state, “said Taylor.” I think we will have the best of both worlds by keeping our roots in Northern California but extending to Los Angeles, especially for the awards. That way, the winners are in the world’s largest cannabis market. I think that’s where they want to be. “

Tim further elaborated on their hopes of connecting the OGs of the Emerald Triangle with LA

“It has always been our dream to bridge the gap between the cannabis communities of Northern and Southern California,” said Tim. “Both bring unique offerings to the table for the industry. With our first show in Southern California, we plan to provide our competitors, vendors, speakers and sponsors with the pre-eminent platform in the largest cannabis market in the world. “

Tim said those who are disappointed with the plan should keep their heads up. It’s just another attempt by the Emerald Cup team to help the winners make the most of it and drive even more appreciation for all the other deserving people who step up to the various podiums in the process. Not to mention that all of this happens in the process of further linking all the different circles in the industry.

“Some in our community have expressed their disappointment at our announcement to move the awards ceremony to Los Angeles,” said Tim. “We want to make it clear that we are not abandoning our NorCal community. For those who love our Northern California event, we will still be there in December to celebrate the fall harvest together. For those who want to take a trip to Southern California in the spring, jump on the spaceship and enjoy the ride with us ”.

Also on the controversial side, the pandemic surrender of this year’s cup characterized the first ever indoor category. Although some of the sun-raised crowd was a bit salty at first, it felt like the awards were being streamed to 30,000 people around the world.

“I was surprised, because we got more criticism that hemp was carrying than indoor hemp,” said Tim. “People didn’t really care about the interior. They understood it ».


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