NEW YORK, June 1, 2021 (GLOBE NEWSWIRE) – Debra OConnell, President, Networks – Disney Media & Entertainment Distribution, The Walt Disney Company, has issued the following statement regarding the adoption of impression-based selling and buying for local television:
“Today, ABC-owned television stations provide best-in-class content that serves our communities on a variety of video platforms, including linear, digital and OTT. Marketers with local strategies want to create cross-platform campaigns and need a common currency to do it effectively, ”said Debra OConnell, president, Networks – Disney Media & Entertainment Distribution, The Walt Disney Company. “Using an impression-based currency to rate, sell and buy locally delivered videos allows us to provide our advertisers with full visibility into local audiences and extend the global reach of their messages across all platforms. -forms. ABC-owned television stations fully support the adoption of print as a bargaining chip for local television. “
About ABC-owned TV stations
The eight ABC stations owned by Disney Media Entertainment & Distribution are multiplatform leaders in local news and information. Collectively No. 1 in all of American television, reaching 23% of households and over 34 million total viewers and 62 million digital visitors per month, the eight channels consist of WABC-TV New York, KABC-TV Los Angeles , WLS-TV Chicago, WPVI-TV Philadelphia, KGO-TV San Francisco, KTRK-TV Houston, WTVD-TV Raleigh-Durham, and KFSN-TV Fresno. The stations also deliver local stories to over 14 million viewers across America through its premier lifestyle brand and national broadcast channel, Localish. Most recently, the stations received five Broadcast & Cable awards, including in the Best in Local TV Awards 2020 category as Station Group of the Year for its innovative and next-gen news reporting, and in the main Market Category for 2020: Best News Coverage, Best Website or Digital Multiplatform, Best Group of Investigative Reporting Stations and Best Public Affairs Programming, illustrating the group’s strength, growth and ever-increasing reach in the cross-platform space.
Elita Fielder Adjei
Director, Communications and Advertising, ABC-owned television stations