Software maker Zilliant unveils Price IQ Tool

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Pricing and sales guidance software maker Zilliant has unveiled Next-Generation Price IQ, a new price optimization app.

“Inflation has become the new business reality, exacerbated by supply chain turbulence, increased competition and dramatic swings in demand and inventory availability,” the company said in a press release Tuesday. April 19. “As a result, B2B companies need a faster, more powerful pricing approach that maintains market alignment while generating easily explainable and defensible pricing.”

According to Zilliant, Next-Generation Price IQ offers a major improvement in artificial intelligence (AI)-powered optimization speeds, enabling businesses to respond quickly to changing business dynamics and market changes while providing better price transparency to sales teams.

“Leading the price optimization market for two decades has revealed a crucial truth: if sales reps don’t understand how a price is generated, they’re unlikely to use it,” said Greg Peters, president and CEO of Zilliant.

The new Price IQ tool, he added, offers “a way to keep prices competitive in an environment of near-constant change while providing a pragmatic way to leverage AI with a crystal-clear view of how the prices were derived”.

Zilliant said customers have reported a tenfold increase in ROI in less than a year from using its price optimization solution. The next-generation Price IQ can be up and running in 90 days and “reduces overall cost by supporting multiple pricing models and scenario models, enabling simultaneous optimization of multiple lines of business within the same instance.”

See also: Zilliant upgrades B2B commerce software

This launch follows last year’s rollout of a series of upgrades to Zilliant’s AI-powered price management, price optimization and sales offerings, including innovations built around the Original Price IQ.

Peters said at the time that the company’s fully cloud-native Software-as-a-Service (SaaS) system had a “history of success” in helping customers implement business strategies and leverage their data in a smarter way.

“Rapid innovation to solve the breadth of pricing and business challenges our customers face is fundamental to Zilliant,” said Peters.

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