SECU launches Kindness Connects campaign


SECU, Maryland’s largest state-chartered credit union, celebrates the start of Kindness Connects, its second annual month-long Kindness Campaign, on October 1. this year’s campaign is specially designed to do good and build unity across Maryland and beyond.

Through Kindness Connects, SECU aims to inspire 70,000 acts of kindness in honor of its 70th anniversary, while continuing the mission of the SECU MD Foundation and initiatives that support education, health and wellness, and community development.

The arch of central Maryland

“In 2020, SECU and the SECU MD Foundation launched our annual Kindness Campaign because we believe that every act of kindness, big or small, can make our world a better place, even in the most difficult times,” Dave Sweiderk said. , President and CEO of SECU. “Kindness isn’t something you can always see, but it’s what brings us all together. Acts of kindness have a far greater scope and impact than the act itself: they can connect us with friends and family, change the lives of strangers, and make our communities stronger.

Throughout the month of October, employees, members and partners, as well as the community at large, are encouraged to be kind and inspire others to do the same through SECU’s Kindness Kits. Each free Kindness Kit includes ideas and items to spark acts of kindness in the community, including postcards, flower seeds, and sidewalk chalk. Request a Online benevolence kit or get a kit from a local branch of SECU, and download a Virtual Kindness Kit for more ideas on how to spread positivity. For each kindness kit requested, SECU will donate $ 5 to Special Olympics Maryland, a non-profit organization offering training and athletic competitions throughout the year for people with developmental disabilities, and Kennedy Krieger Institute, an internationally renowned nonprofit organization in greater Baltimore and Washington. , DC, which aims to improve the lives of children and young adults with diseases, disorders and injuries that affect the nervous system, up to $ 50,000.

Liquefied Creative Annapolis

As a great act of kindness, SECU will also randomly award $ 1,000 to 16 people as part of the Kindness Campaign contest. Using the golden ticket inside the Kindness Kit, participants can visit secukindness.org/submissions submit their acts of kindness and help SECU reach its goal of 70,000 acts of kindness. On site, they can enter their golden ticket number and instantly know if they are a winner.

Additional events and activities have been organized to encourage employees, members and partners to promote even more benevolence:

  • Kindness day – SECU employees will have the opportunity to perform great acts of kindness during a 24-hour company-wide day of kindness on October 11
  • Sweets for breakfast and lunch – to thank and support frontline workers in Maryland, SECU will deliver breakfast and lunch to local hospitals, health facilities and schools
  • Donations in kind from the financial center – SECU Financial Centers will provide in-kind donations totaling $ 13,000 of needed supplies to their local communities, organizations and non-profit organizations, including care packages for essential workers and food products for fire, police and rescue services

To learn more about Kindness Connects, visit secukindness.org. Help spread the positive movement across Maryland and beyond and follow all the good deeds through #SECUKindness.

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