Rituals Celebrates Kindness with Special Contest in Partnership with DFNI-Frontier



Any act of kindness, whether big or small, holds the transformative power to turn a bad day into a good day, to turn negativity into positivity, to turn sadness into joy. As part of its summer campaign Benevolence, Rituals is in partnership with DFNI-Border this month to celebrate the good deeds of the travel retail industry.

DFNI-Frontier and Rituals invite members of the retail community to name acts of kindness they have experienced over the past 12 months. The best act of kindness, as judged by DFNI and Rituals, will be announced on the 28the June and the person behind the act will receive a Ritual of Karma gift box.

To celebrate this new partnership – and the spirit of positivity within the retail market – DFNI-Frontier and Rituals have collaborated on a website takeover that puts Rituals’ iconic imagery and spirit of kindness at the forefront. site map of DFNI as two companies looking to celebrate the good news in the world of GTR.

To enter the Kindness Contest, simply send a short written summary about the act of kindness, when it occurred, and the name and job title of the person behind the gesture, to Kapila Ireland, DFNI-Frontier Editor [email protected] and [email protected] before Wednesday 23rd June.

The art of kindness

In the larger cuteness campaign, Rituals will share ideas to help consumers practice The art of kindness, two living and moving ambassadors Wim hof, and from the Rituals community to consumers, via social media. Rituals also invites consumers to share examples of what kindness means to them on social media with the hashtag #PowerofKindness.

Rituals x Wim Hof: 2 weeks for your true potential

In collaboration with Wim Hof, Rituals invites consumers to rediscover their inner power through the Wim Hof ​​Method (WHM). The WHM is a three-pillar approach that combines a special breathing technique, exposure to cold, and a transformational mindset that helps change lives and improve health.

According to Wim Hof, following a simple breathing method and taking cold showers every day helps boost energy levels and the immune system. Wim Hof ​​states that over time and with regular practice, people will be able to deal with daily stress more easily, which in turn could help them be less responsive and kind to others. during difficult times.

The Wim Hof ​​Method, as well as easy and accessible practices, are accessible through the Rituals site during the first two weeks of July,

Neil ebbutt, Global Travel Retail Rituals Director, comments, “Doing good for others is such an integral part of our overall well-being and in these difficult times it is especially important that we celebrate acts of kindness, big and small. Rituals is committed to championing the enormous potential of the Retail Wellness category and we look forward to celebrating all the acts of kindness from the great people in our industry.

Felix Barlow, editor of DFNI-Frontier adds: “We are delighted to partner with Rituals on this initiative. We have heard of so many acts of individual kindness in our industry during this difficult year, now is a wonderful opportunity to recognize and celebrate the people behind them. We really look forward to receiving your nominations!



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