Jaipur (Rajasthan) [India], Nov 06 (ANI) The government of Rajasthan’s crafts policy, the first of its kind, aims to harness the potential of local artisans and work towards the development of the crafts industry. The aim of the handicrafts policy, launched by the Ashok Gehlot government in September this year, is to support artisans and weavers, recognize their significant involvement in social and economic development and ensure their access to advances technologies. The policy also aims to help with marketing, financial and social security through the inclusion of the concept of clusters and craft villages.
The state has abundant raw materials such as wood, marble, leather, and metals for the development of artisans and cottage industry. The state is also home to master artisans, crafts experts and appropriate institutions to not only advance the traditional handicraft industry but also restore and revive the dying arts and crafts that languish for lack of support from the state. The policy is part of the government’s efforts to create an enabling environment for the craft sector. Elaborating on the general objectives that the government hopes to achieve through its handicrafts policy, Minister of State for Industry Shakuntla Rawat said the aim is to provide better marketing arrangements for upliftment artisans, to revive traditional and lost arts and to create new job opportunities.
The main objective of the policy is to establish the state’s essential infrastructure for the handicraft sector, the minister said. The policy also focuses on empowering crafts for state growth by ensuring participation and generating new employment opportunities. It also aims to make state products exportable and gain international recognition. To empower craftspeople, the policy includes provisions such as holding National Crafts Week every year, state-level awards in various categories, brand building, e-marketing, social security , the loan facility, scholarships and assistance with participation in fair exhibitions. as well as craft villages.
The policy also provides for craft parks, design centers, sales centers and the establishment of a crafts department. It is expected to generate more than 50,000 new jobs over the next five years, according to a government statement.
The traditional handicrafts sector of Rajasthan not only provides jobs to the locals but also brings hard currency to the state coffers. The state is home to around 6 lakh artisans and artisans. In 2020 and 2021, handicrafts worth Rs. 6205.32 crores were exported. Gemstones and jewelry worth Rs 4067.36 crores, textiles worth Rs 5729.29 crores, ready-to-wear clothes worth Rs 1764.40 crores and carpets/dari worth Rs. 464.70 crores were also exported. Testifying to the state’s proud handicraft industry heritage, the World Crafts Council (WCC), in 2016, declared Jaipur as the “World Crafts City” due to its havelis, jharokhas, gates adorned with handicrafts, paintings, murals and the various types of crafts flourishing in the city.
With emphasis on developing handicrafts and uplifting local artisans, handicrafts has been incorporated into the “push sectors” of the “Rajasthan Investment Promotion Scheme-2019” and has also been made eligible for benefits additional. (ANI)
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