There is a lot of talk about “clean” beauty products, but without a concrete standard.
The criteria for determining which products are “clean” generally relate more to the ingredients that these products do not contain, namely parabens, sulphates, phthalates and artificial fragrances.
“While the term ‘clean beauty’ is often a controversial term and a very gray area,” says Zoe Philpott, co-founder of online beauty retailer Ines, “there is a consensus that ‘clean’ refers to products. that prioritize natural ingredients, but often incorporate synthetics that have been found to be safe for people and the planet. “
If you’re not sure where to start on your way to cleaner beauty products, I’ve rounded up my top picks to get you started.
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A clean, vegan foundation is a good place to start. This lightweight formula will give you 24 hour coverage.
Try: Ilia Multistick
I put that under “blush”, but this one does a lot more. Use it to create a healthy color on your cheeks, a gentle wash of color on your eyelids or for a little pink on your pout.
A creamy concealer that offers the benefits of an eye cream. It not only provides coverage, but also contains caffeine for brightening, as well as peptides and hyaluronic acid to plump skin and retain moisture. It’s so good sometimes that I wear mine without foundation.
RMS Beauty is known for its clean beauty products with rich formulas and vibrant colors. While all of their products often receive rave reviews, when the beauty bible The Zoe Report claims it is “the best clean mascara I’ve ever tried” you have to believe them. A powerful blend of ingredients provides smudge-free, flake-free hold.
This best-selling product exfoliates, brightens and balances the skin thanks to its special combination of acids (glycolic, citric, malic, pyruvic).
A buildable illuminating powder that gives a subtle shimmer. The finely ground, talc-free formulation allows it to blend easily when used on your cheekbones.
This luxurious cream is ideal for dry or dehydrated skin.
Ideal for dry eyes, this creamy eye shadow uses a raw mineral pigment to create a veil of color on your lids.
Pomegranate oil, African wild mango and orange peel wax combine to create this creamy color with a sought-after matte finish.