On the last day of the turbulent 2020-21 TV season amid a year of pandemic and programming chaos, we once again learned that you don’t pull Superman’s cloak, you don’t spit in the wind. and you’re not kidding. with the NFL, NCIS or The masked singer.
Standing on data reminiscent of last year’s results, CBS (6.3 million viewers) is again the most-watched network in prime time and Fox (1.1 / 7) is the best network. noted, as the Nielsen metrics indicated, this would be the case for nearly a month. since. While both outlets are down double digits in their respective categories compared to the 2019-2020 TV season, this is déjà vu with NBC. , Fox’s and CBS ‘ NCIS in the three most viewed time slots.
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However, there has been a bit of a shakeup to the 2019-20 season, with TNF move to second and the long-standing proceedings led by Mark Harmon moved to third. The whole trio has declined overall, as has been the hard truth for most industry players during these months of foreclosure.
Chief SNF stumbled 18% in total linear eyeballs and 20% in adults ages 18-49, as you can see in our Top 40 interactive viewers and our key demo charts below that cover the season televised which took place from September 21, 2020 to May 23, 2021:
Despite changes in viewing habits and platforms over the past few years, live sport remains the big player on the small screen, as we’ve indicated in blue in both graphs. That reality must eat away at ABC, which topped the key demo for a second year in a row if you remove the sport from the game show. Comcast-owned NBC expected to fly high after airing the XXXII Olympiad last summer in Tokyo and found itself in second place (5.3 million viewers, rating 1.0 / 7) at the both in viewers and in the demo. Covid-19 cases and concerns postponed the Olympics last year and could see them completely canceled overnight with the state of affairs in Japan – although NBC insists the Games Olympics will go ahead as planned.
On this side of the Pacific there were a fair number of ties this season in the key demo, but overall the top rated non-sports show was The masked singer, like last year. Once again, not without a slowdown: the southward movement in the music competition series has rebounded to -38%.
Looking in the rearview mirror, the optimistic, ‘out’ and ‘thrilled’ virtual outposts of the past week, perhaps brighter days are ahead for the Big 4 as America opens again . But, as the math shows, the standards that defined the good times of the past may be truly outdated as the global health crisis emerges.
To that end, here are some trivia: What has been the most watched show that has been deepened this season?
The answer: Mom. Ending its eight seasons on May 13, the sitcom starring Allison Janney has averaged 7.05 million audiences this year. Which is not bad at all.
See you in September!
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