MarketInk: Shorter But Stronger Marti Emerald TV Troubleshooting Tool After Spine Surgeries

Marti Emerald in the hospital
Marti Emerald in hospital for spine surgery.

Known as the “troubleshooting tool” on KGTV-TV in San Diego, Marti Emerald established himself as perhaps the most dominant television reporter in the market during the late 1980s, 1990s and early 2000s.

Today, the 66-year-old is lying flat on her back, resting at her home in Imperial Beach after her fifth back surgery. The 6-foot-tall emerald is now around 5 feet 10 inches tall, she said.

“I’m all prepared, using a walker I feel stronger and better, literally one step at a time,” Emerald told The Times of San Diego. “Maybe one of these days I’ll learn how to hit a golf ball.”

Shortly after joining KGTV in September 1985, Emerald became the advocate for San Diego TV consumers. (“We’re committed to consumers in this country, we’re watching over you,” was one of her favorite enthusiastic lines.)

Ratings skyrocketed as viewers watched Emerald’s ambush interviews with someone squeaking, squirming, or hiding behind curtains. “It’s okay to talk to us, we all know what’s really going on here,” she would say, trying to harass and coax subjects into talking to a news camera.

Viewers were notorious for delaying their dinners until it was Emerald’s turn to reveal his latest exciting investigation.

She reported on dangerous baby cribs, a church that only existed to raise funds, unlicensed entrepreneurs, telemarketing scams and discarded medical records discovered in a trash can near a medical clinic, never to be. name a few.

His reports on medical records prompted lawmakers to pass HIPAA – the Health Insurance Portability and Liability Act of 1996 – a law that protects the privacy and security of information about individuals’ health.

Emerald also covered a scheme by two Russian brothers, David and Michael Smushkovich, who pleaded guilty to filing fraudulent insurance claims. Federal prosecutors said the brothers were operating a fraud ring involving mobile diagnostic vans soliciting customers at health clubs and shopping malls.

Invoices to insurers were forged to show that healthy patients were sick or injured. The fraud totaled $ 1 billion in largely unnecessary and often botched medical tests and treatments.

“Scam Diego got his nickname for a reason,” Emerald said. “All possible scams can be found here, and why not? Scammers also love the sun and the beaches. “

Emerald recalled another favorite story of a homeless mother who was adopted and needed help finding family members to care for her four sons. The woman had been diagnosed with advanced breast cancer and wanted her sons to have a home. KGTV hired a private investigator who located the woman’s family a few months before her death.

Shortly after leaving KGTV in September 2007, ending a 30-year career in broadcasting, Emerald continued her advocacy efforts as an elected representative. She served for eight years on San Diego City Council, representing two different districts.

Emerald, a Democrat, said: “It has been a real joy to serve on city council. We reached out to the community and asked them, “What do you want? What do you need?’ And then we worked together to make it happen. It was another form of advocacy with the power of government behind us.

Even though she was eligible for re-election in 2016, she decided not to do so after battling breast cancer, which is currently in remission. Additionally, in 2016, she had neck surgery to correct injured discs while caring for her first husband, lawyer Michael Klarfeld, who died in 2011. In November 2014, she married Karl Bradley, director of construction for the Sweetwater Union High School District.

Hopefully his latest back surgery will correct a condition called spinal stenosis which caused numbness in the legs and feet due to the pressure on the spinal cord. “My back is fused together at three different levels,” Emerald said. “Everything is pretty solid; no one is going anywhere.

Now retired, Bradley is a wonderful caregiver, said a grateful Emerald, who wrote this post on Facebook in April: “My husband (is) my greatest source of strength. Entering a new chapter in a journey that began almost a year ago when my legs let go. Major spine surgery, three weeks in hospital and skilled nursing care. I return home and embark on the next phase of this journey, learning to walk again, regaining strength and confidence, and embracing pure gratitude to all who have encouraged and supported me every step of the way. .

Emerald told The Times of San Diego that she was surprised at the responses to her Facebook post. “I was really impressed with the hundreds and hundreds of positive responses,” she said. “It was overwhelming. They cheered me up and will help me get through this last episode. I am very grateful for the support of the community, to all for their prayers and encouragement. He really means a lot to me. “

Mindgruve named to 2021 Inc. 5000 regional list

Mindgruve, a creative marketing agency from San Diego, reports that it earned a spot on the 2021 Magazine Inc. 5000 regional list for California.

Despite the pandemic stopping last year, Mindgruve said its year-over-year growth has helped it rank 234th on the Inc. list, which places Mindgruve in the top 5 for one hundred of the best companies in the state.

“This is one of the most esteemed honors a private company like ours can receive,” said Chad Robley, CEO and Founder of Mindgruve. “We are as humble as we are thrilled with what will happen in 2021 and beyond.”

Chad Robley from Mindgruve

In addition to California, Inc. has five other zones for its 5,000 regional listings, including DC Metro, Florida, Midwest, New York Metro, and Texas.

Last year, Mindgruve earned a spot on Inc.’s list of 5,000 Fastest Growing Private Companies at No. 2,789 with a reported growth rate of over 143 percent.

The agency, with 60 employees, provides a variety of services for Sony, Victorinox Swiss Army, Bollé, PCA SKIN (a Colgate-Palmolive company), SkullCandy and Boot Barn.

WADA webinar examines post-pandemic reopening plans

The American Marketing Association’s San Diego Chapter will organize a free round table entitled “Hope on the horizon: marketing strategies for a reopening plan” from 10 am to 11 am on Wednesday, May 26 on Zoom.

For more information on registration, visit Questions to panel members can be submitted in advance to [email protected]

Presenters will include: Erika DiProfio, Vice President of Marketing at SeaWorld; Craig Dado, executive vice president and chief marketing officer at Del Mar Thoroughbred Club; and Dave Koontz, director of marketing for the USS Midway Museum.

Topics will include marketing strategies on how to attract customers as COVID-19 restrictions are lifted, as well as creating messages for customers who may be wary of crowded spaces and want to feel like new. safe.

Rick griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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