Kevin Costner-backed mortgage startup Lender Price appoints new CEO

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Lender’s price, a mortgage pricing engine startup that counts Kevin Costner (yes, that one) as its lead investor, announced Monday morning that it had appointed Jerry Halbrook as the company’s new CEO.

Halbrook joins the company of Black Knight, where he was president of the origination technology and enterprise business intelligence divisions. Earlier in his career, Halbrook held a number of leadership roles at Prudential real estate loan, Bank of America, CitiMortgage, Nexstar Financial and Deloitte & Touche.

According to Costner, bringing Halbrook into the fold allows the company to continue to grow.

“The addition of a CEO of Jerry Halbrook’s caliber validates Lender Price’s vision and strategy for mortgage transformation through a technologically superior digital POS and PPE platform that delivers unprecedented business analytics,” said said Costner.

“The mortgage industry is eager to embrace the promise of digital disruption, and Lender Price is strategically positioned to deliver on that promise,” added Costner. “For an investor like me who wants to be in the early stages of a business poised to transform an industry that is vital to the US economy and touches the lives and financial aspirations of millions of citizens, Lender Price is ideally positioned. with a product, seasoned leadership and unmatched marketing acumen.

Halbrook succeeds Dawar Alimi, the company’s co-founder. With the arrival of Halbrook, Alimi will change and become president and chief information officer of the company.

In a statement, Alimi said Halbrook is the right person to lead the company into its next chapter.

“I am very happy that Jerry is leading Lender Price into the next phase of our business model,” said Alimi. “Jerry’s knowledge and experience will be invaluable in leading the business through our accelerated growth and market penetration. “

One of Halbrook’s first jobs at Lender Price will be to get the company involved in a round of equity financing, which the company has just opened.

According to Halbrook, the company will use the funding to expand its ability to support the implementation of new customers.

“I joined Lender Price because of their superior technological capabilities, which give our customers a competitive advantage,” said Halbrook. “Lender Price products have been so well received by the mortgage and consumer lending industries that our sales pipeline is overflowing and the demand for implementation services is growing rapidly. “

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