Integration of Lender Pricing and Blend Launch to improve user experience of digital lending processes


PASADENA, Calif. /California Newswire/ – Lender Price and Blend have partnered to deliver an enhanced digital experience for financial services companies and consumers. Blend couples integration with Lender Price’s FLEX pricing product via APIs to provide custom pricing questions that will help match a consumer to the appropriate loan program and rate. Lender Price‘s pricing engine is used by many major lenders as a central pillar of their digital transformation strategy. The integration of Lender Price and Blend can provide a simple and efficient user experience for originators, and further personalize and streamline consumer loan applications through Blend’s cloud banking platform.

Lender Price is constantly innovating to help technology partners deliver the best mortgage pricing experience to consumers and loan originators. In an industry where lenders want an edge over their competitors, Lender Price offers a unique opportunity to stand out from the crowd with increased efficiency, transparency and user-friendly experience. By providing rates and prices early in the loan process and throughout the fulfillment journey, Lender Price’s pricing engine helps streamline the mortgage origination process and increase conversion rates.

“We are delighted to partner with Blend. Our integration provides our joint customers with a powerful user experience for consumers applying and loan originators using Blend’s platform,” said Dawar Alimi, CEO and Co-Founder of Lender Price. “The mortgage industry is about to change dramatically. Lender Price helps lenders prepare for disruption by providing the most innovative mortgage experience on the market. With our FLEX mortgage pricing APIs, lenders can offer originators and borrowers a digital mortgage experience with powerful, easy-to-use and customizable mortgage pricing features.

“Consumers want a simple, personalized answer to a complex question in the mortgage origination process – ‘What are my options?’ “said Jeff Braddock, Business Development at Blend. “Accurate, early pricing data allows mortgage bankers to focus on building trust and understanding consumer needs and aspirations. Our ability to deliver an engaging experience to consumers and mortgage bankers has been a key driver of our partnership with Lender Price.

Several lenders are excited to launch the Lender Price/Blend integration, including LHM Financial Corporation, an innovative mortgage lender based in Scottsdale, Arizona. “LHM’s consumer promise is to provide exceptional mortgage service to the customers and communities we serve. We believe using Lender Pricing integrated with Blend’s cloud banking platform will help us deliver on our promise while improving borrower engagement for our direct and retail channels,” said Chris Lagerblade , president of LHM.

About the lender price

Lender Price is a California-based mortgage technology developer, featuring an advanced product, pricing and eligibility (PPE) engine, digital loan point-of-sale (POS), and non-agency automated underwriting engine. Lender Price provides all types of mortgage institutions – wholesale and correspondent lenders, banks, credit unions and mortgage brokers with state-of-the-art technology designed to eliminate friction, increase transparency and efficiently interact with borrowers. For more information on the lender price, go to:

About the mix

Blend’s cloud banking platform is designed to power the end-to-end customer journey for any banking product, from application to close. Our technology is used by Wells Fargo, US Bank and more than 330 other financial services companies to acquire more customers, increase productivity and deepen relationships. Through our software, we enable our customers to process an average of over $5 billion in loans per day, helping consumers get into homes and access the capital they need to lead better lives. To learn more, visit

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