How Identity Verification Can Help Verify Users on Matrimonial Sites

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You can’t start walking down the road blindfolded, you can’t enter into a lifelong relationship not knowing the person/family inside out. Marriage – once considered a family affair in India, where parents used to decide and choose partners for their children within their social circle. But nowadays the situation is different, young people find a partner among their friends, colleagues, clients and sometimes also strangers they know through marriage sites. In this scenario, many unanswered questions are key to tying the nuptial knot.

What if the boy/girl is not who they say they are? The most important question remains the identity of the person and the authentication of their basic information before going online or pursuing your interest in this person. With Identity Verification, also known as Marriage Verification, you can ensure the platform is secure for your clients and help them move their relationships forward with complete freedom.

Identity verification and KYC are now widely adopted by many online businesses, be it fintech, e-commerce sites or even online games. Digital identity verification helps users verify the online identity of people who would otherwise be opaque and cause uncertainty on a platform instead of building trust with customers.

Marriage apps and websites are increasingly targeted by fraudsters who use deceptive practices, such as catfishing, to steal money or embarrass victims.

Losses from romance scams hit a record $547 million in 2021, according to the FTC, up 100% from 2020.

The reasons for greater security are therefore clear. Verification of marriage proposals could be done with the full identity proof of the bride or groom, but simplicity is key to making the identity verification process as easy as possible for users.

With a Liveness Detection solution, service providers can ensure security, usability, inclusiveness, and privacy to make identity verification as robust and simple as possible.

Why is identity verification necessary on dating sites?

Script: An individual decides to “match” with a potential partner. They introduce themselves and exchange messages before moving their conversation to another messaging platform. Beyond the names and photos, the identity of the two people is not verified at any time during this process.

After a few weeks, Match expresses his inability to pay his rent and asks for a loan until the first of the month. The individual sends the money, but never hears about the match again – it was a fake profile made up of images that were easy to find on social media, and the story was made up. The person feels duped by this platform and decides to delete the account or uninstall the application.

This is just one of the many ways people are exposed to matrimonial websites.

Predators and account hackers are two other types of threats. Some people have been duped by accounts that use photos of celebrities, and one woman even came across a deep fake video created to support a fake profile on a wedding site.

Of course, identity verification cannot prevent someone from transferring money to a scammer. However, with the right identity verification solution, such as IDcentral’s identity verification solution, you can enable users to take extra precautions against fake profiles.

Biometric Face Match can be used to effectively accomplish a variety of tasks to build online authority:

Responsibility

The most important benefit of face biometric verification for an online dating site or social network is accountability. If you have to use your real name and face to register, it can deter criminal or anti-social behavior because users understand that their actions can be traced back to them.

Accountability helps deal with three types of users that people want to avoid:

  • The criminals: These are the users who use the platform specifically to target victims for fraudulent or other criminal purposes.
  • Trolls: These are people who use the platform to be abusive or to offend or disturb other users.
  • Ordinary people who engage in antisocial behavior when there is no accountability: These can be users who start out with a genuine desire to use the platform. However, they send an inappropriate joke, which can escalate into abuse or trolling, or they make another user feel uncomfortable or threatened, which they would never do in real life. When people believe there are no consequences for their actions online, they may behave inappropriately. Accountability can discourage this behavior.

Enhanced Safety and Security

Users may feel more comfortable talking to or meeting someone if their identity has been verified. There are numerous reports of predators creating fake profiles, with the number of recorded sex offenses involving online dating sites more than doubling in four years. Users are also less likely to be targeted by trolls or scammers.

Improved user experience

Enabling users to be sure they are speaking with a genuine, verified person reduces the likelihood of someone wasting time on the platform, which increases brand engagement and trust.

Defend brand reputation

Online marriage services and social networks owe it to their users to protect them from harm, whether physical, emotional or financial.

When it comes to something as important as marriage, which often leads to in-person encounters, you want to make sure people are who they say they are online.

How can life help the online dating industry?

Liveness detection allows online marriage services to authenticate the identity of an online user. It uses a biometric trace of the face to ensure that a remote individual is a correct and real person. This procedure can help prevent the creation of fake marriage profiles, which can then be used for fraud, catfishing, and trolling.

How can digital identity verification ensure that marriage verification is secure, inclusive and convenient?

IDcentral’s Digital Identity Verification provides all the benefits of secure digital onboarding, including greater accuracy in determining if a user is the right person and a real person. It also verifies that the user authenticates in real time, which protects against digitally injected attacks that use deep forgeries or other synthetic media, as well as identity verification, which uses OCR technology to read and verifying the authenticity of the identity document by matching it directly with a secure government database source.

How does the identity verification process work?

When a user registers on an online dating site or app, the IDcentral Identity Verification API takes over and the solution verifies their identity by scanning a trusted document, such as a driver’s license, and then scanning his face to confirm he is the owner. of this identity.

IDcentral’s identity verification solution offers four significant benefits:

  • Security: IDcentral verifies that the user authenticates in real time and that it is the right person.
  • Seamless integration: People won’t use it if it’s hard to use. People love dating apps because they are easy to use. You can bring the same streamlined identity verification integration to marriage sites, which are also simple to use: the user looks at their device and the device looks back.
  • Inclusivity: Social networks and online marriage services should be as inclusive as possible. Otherwise, companies risk being accused of discriminating against certain segments of the population. IDcentral’s solution eliminates the need to read and understand complex instructions; instead, you’re just looking at your device’s user-facing camera.
  • Privacy: IDcentral respects the privacy of its users. Face recognition, which is frequently used in surveillance and other applications, works quite differently from Face Match and Face Trace. With Face Match, a user is aware of what is happening, actively participates in it, benefits directly and their privacy is preserved.

Another advantage of implementing identity verification is that it can be used for continuous authentication. When users return to the app, they show their face to prove that they are the right person, a real person, and that their presence is authenticated. This means that no one else will ever be able to access this account, send messages or do anything else that they later claim not to have done.

Book your IDcentral demo today to see how IDcentral’s technology can secure and streamline identity verification for your online dating website or dating platform.

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*** This is a syndicated blog from IDcentral’s Security Bloggers Network written by Sumanth Kumar. Read the original post at: https://www.idcentral.io/blog/identity-verification-for-matrimonial-websites/

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