HDFC Life thanks Covid volunteers, plasma donors and celebrates many other little acts of kindness



  • HDFC Life’s latest campaign is called #TheRightStep.
  • Conceptualized by Logicserve Digital, this is a series of empowering videos that motivate individuals to make a difference in these difficult times.

HDFC Life launched a #TheRightStep campaign to celebrate stories of kindness while encouraging people to be the beacon of hope in someone’s life through small acts of help and generosity.

India is leading a courageous fight to defeat the pandemic. Individuals continue to demonstrate inspiring resilience amid multiple challenges. The campaign aims to inspire everyone to take the right steps and fight this pandemic in any way they can.

To spread this message, HDFC Life has created six ten-second videos with a selection of slice-of-life stories, showcasing everyday moments where people from all walks of life are helping to fight the pandemic in their own capacity. Through this short video format, HDFC Life took the ‘less is more’ path and created austere and impactful stories aimed at breaking up clutter, moving hearts and ultimately encouraging people to follow. The good way. Speaking of the need for the countryside in these times, Vishal Subharwal, Executive Vice President, HDFC Life, comments: “Our #TheRightStep campaign is our small initiative to recognize the everyday heroes around us while encouraging the public to follow in their footsteps and focus on the ‘right’ thing in these. critical times. With this campaign, we also want to spread a sense of optimism with examples of how society has taken a selfless turn and how, with these little acts of kindness, we can together fight this pandemic.

The stories revolve around a family, where each story sees a main character (a family member) take #TheRightStep and feel a strong sense of contribution by taking on their duty and responsibility at a time when even the smallest of times. aid can potentially impact lives.

Commenting on the challenge of creating a dynamic and stimulating campaign that aligns with the ‘Sar UthaKeJiyo’ brand philosophy, Manesh Swamy, Vice President of Logicserve Digital, said, ‘People are definitely not in the right shape of business. mind to interact with brands in such difficult times. What they expect from brands is to be compassionate, empathetic, and spread positivity. ”

He continued, “HDFC Life has always made it possible for individuals to live their lives with pride and we wanted to convey the same through our stories. As we noticed that everyone’s morale was at an all-time low, we thought it was a good time to encourage people to take action and do the right thing, and to help people get through those times. difficult. Therefore, through quick actions in the short format, we wanted to show how each person can make a difference by taking the right step. As the majority of towns across the country were blocked it was difficult to shoot but we were able to pull it off with all safety standards in place. We hope that after watching this, viewers will be inspired to do the right thing. ”



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