Sundar Pichai, CEO of Alphabet Inc., gestures while speaking during a discussion on artificial intelligence at European economic think tank Bruegel in Brussels, Belgium on Monday, January 20, 2020. Pichai urged United States and the European Union to coordinate regulatory approaches on artificial intelligence, calling their alignment critical.
Geert Vanden Wijngaert | Bloomberg | Getty Images
Google turns its popular Gmail app into a productivity powerhouse.
The Alphabet subsidiary is integrating more apps into the business version of Gmail so that users don’t need to switch to other apps or browser tabs. This could help employees stay satisfied with the company’s corporate software. business and not wanting to adopt other services, such as Soft or Zoom.
This is an important consideration for the development of the cloud business which increases the advertising core of Google and Alphabet. Coronavirus harm Google ad revenue in the first quarter, but with schools and offices closing, people began to rely more on digital services that could help them keep communicating, leading to greater adoption of Google services like the Meet call service.
From now on, Meet will be accessible in Gmail for business customers, along with Google Docs and the Google Chats service for team communication. In 2018, Google does something similar to Gmail, enhancing it with simplified versions of Google Calendar and the Google Keep to-do list app.
People can chat and work on documents in the new version of Gmail.
In improved Gmail, if people are chatting and want to collaborate on a document together, they’ll get the same real-time collaboration that has been one of the great benefits of Google Docs. In other words, Gmail will not be a “low-fi or parallel universe” like the one you might find in Microsoft, whose Windows productivity apps are more feature-rich than the web versions, Javier Soltero, Google vice president who previously worked on Office at Microsoft, said in an interview with CNBC on Tuesday.
Despite the popularity of Gmail, which has over 1.5 billion active users, Office remains more popular than the G Suite bundle. G Suite a 6 million professional customers, and Soltero hopes to change that. He said the company will try to clarify product portfolios for consumers and business users.
“We’re not going to define it in terms of ‘Hey, there’s this other consumer thing’,” he said.
He also said Google has stepped up its work in chat and video calling, two areas where he says the company needs to take big action.
The Google Chats tool that serves as an alternative to Slack gets shared tasks that will be available in Gmail. Chats is coming to Gmail on Android and iOS. And people who make video calls on Zoom’s rival Google Meet will be able to decide which users can share their screens. Also, once a host kicks a participant from a video call in Meet, the person will no longer be able to knock and access them unless the host offers a new invitation.
G Suite customers can opt for the new integrations, and Google employees are considering how to bring them to consumers, a spokesperson wrote in an email.