Five recent developments in sustainable beauty in APAC

1 – Green partnership: Taiwanese O’right Inks signs an agreement with B-ex to accelerate its expansion in Japan

Taiwanese green beauty company O’right has formed a capital and business alliance with Japanese hair product maker B-ex to embark on a large-scale expansion in Japan.

The deal with the Japanese personal care maker specializing in hair care comes just over a year after O’right made its debut in Japan.

B-ex was founded in 1975 and owns a range of hair care brands for the mass market and professional sectors including MM, Throw, Hahalift and Deep Layer.

Through this partnership, B-ex acquired shares and became a major shareholder in the Taiwanese beauty company.

2 – “Zero tolerance”: e-commerce companies are invited to fight against the sale of mercury-laden bleaching products and plastic pollution

E-commerce companies such as Shopee and Lazada are urged to lead the fight against the sale of adulterated bleach and the problem of plastic waste pollution.

According to EcoWaste Coalition, a nonprofit based in the Philippines, there are over 280 skin lightening cosmetic product listings on online shopping platforms, including Lazada and Shopee.

“We found more than 280 lists of skin lightening cosmetic products, in particular face creams, which were banned by our health authorities for lack of marketing authorization and / or for containing mercury, which is a prohibited ingredient in cosmetic product formulations. said Thony Dizon, chemical safety campaign manager, EcoWaste Coalition.

Under the ASEAN Cosmetics Directive and the Minamata Convention, the presence of mercury is prohibited in cosmetics.

3 – Lip service: a personalized lipstick brand focus on the trend of clean and lasting beauty to stimulate growth

Lips Carpenter, a bespoke beauty start-up born out of a pandemic, aims to leverage interest in clean, sustainable products to drive growth after relying on the personalized gifts market for sustenance during COVID-19.

The Malaysian start-up specializing in personalized lipsticks. It offers over 30 shades of lipstick which can be paired with over 20 different cases which in turn can be personalized with an engraving.

In addition to the personalized beauty trend, the company is harnessing the interest in clean, sustainable products to drive growth with natural formulations and eco-friendly packaging.

“When we launched the brand, we wanted something that people could relate to, so we focused on clean ingredients and the sustainability factor. Of course there are thousands of similar products on the shelves and with a personalized product anyone can have something they really like. I think that all of this gives us a very good position in the market ”,said founder Law Yifon.

4 – Beauty Giants to Form Consortium for “Brand Agnostic” and “Transparent” Global Environmental Impact System

Henkel, L’Oréal, LVMH, Natura & Co and Unilever form a global beauty consortium to co-develop an environmental impact assessment and rating system for industry-wide cosmetics.

The founding companies said they will pool their respective expertise and experiences to co-create the new Voluntary Environmental Impact System for the global cosmetics industry, alongside the expertise of others who have joined as well as that of the sustainable development consulting firm Quantis – “Ensure a robust and scientific approach”.

The voluntary system would be structured around four key principles: a common method of measuring environmental impacts throughout the product’s life cycle; a common database of the environmental impacts of standard ingredients and raw materials; a common tool to calculate the environmental impact by product; and a harmonized rating system that allowed for easy comparison for consumers.

Importantly, the beauty majors said that the methodology, database, tool and rating system would be “Verified by independent parties”And external scientists, academics and NGOs would be consulted throughout the process to “ensure the continued integrity of the approach”.

5 – Vulnerable but irreplaceable: Indian sandalwood essential for creating nostalgic notes consumers want during the pandemic

The unique composition of Indian sandalwood makes it the best ingredient to meet the nostalgia-creating need in perfumery and personal care during a pandemic, says a supplier.

In the past troubled year, people have turned to nostalgia for solace and to cope with the instability caused by the COVID-19 pandemic.

“We see this trend around nostalgia and it really stems from the COVID scenario. It diffuses into a number of different segments, from food to fragrances, reminiscent of a time when life was simpler ”,Explains Vanessa Ligovich, Marketing Director at Quintis Sandalwood, an Australian supplier of sandalwood products.

This is further driving demand for sandalwood already popular in wellness and personal care segments, including room fragrances, perfumery and personal care.

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