Facebook has launched a new update to its Messenger chat plugin for websites, which allows businesses to initiate direct message conversations with their site visitors through a pop-up chat window.
Facebook has updated the design and format of the plugin and made it easier to integrate into your website code. But the biggest change is that website visitors will now be able to start a Messenger conversation with your business, right from your website, without having to log into Messenger to do so.
As you can see here, with the new chat plugin, there is an option to start a Messenger conversation as a guest, reducing the obligation for site visitors to submit a query.
So how does it work ? How can a Messenger chat be maintained if the user does not provide contact information to respond to?
The limitation here is that you can only engage with “guest” users when that user is on your website.
According to Facebook:
“Guest conversations” end when the user chooses to end the conversation from the More menu, or 24 hours after the start of the conversation, whichever comes first. The guest’s name will appear as “Guest” followed by a short numeric string. “
If you try to send a message to a guest user after closing the guest account, you will see an error message.
“The transcript of these ‘guest chats’ will remain on the guest user’s browser for up to 24 hours. However, businesses will keep a copy of the conversation in their inbox even after the chat expires until such time. let them delete it. “
So it’s not as practical as being able to respond to a message when you have time, it’s made for a direct response in real time. Still, it could have significant benefits – Facebook says businesses using the new chat plug-in have seen a 45% increase in the number of customers inquiring about their products and services. Definitely worth considering.
Facebook has actually been testing the new format with a select group of pages for some time – in May, a social media expert Matt Navarre posted this update.
We asked Facebook about it at the time, but they didn’t offer any additional details, and there was no mention of the feature in the. chat plugin documentation. But now it is made available to all companies, with the plug-in available for implementation from your Facebook page settings.
To configure the chat plug-in for your website:
For all other websites, do the following:
- On your Facebook page, click ‘Settings’ and select ‘Messaging ”
- Scroll to ‘Add Messenger to your website ”, Click on ‘To start’
- You can customize the plug-in. Set a greeting, response time, and theme color according to your business needs. Enter the website domain (s) you want to add Messenger to. An example website domain is https://jaspers-market.com
- Once you’re done, the Configuration Tool automatically generates a code that you can copy / paste onto your webpage.