15 crowdfunding sites to use

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Crowdfunding sites have become popular with those looking to raise funds for various causes. There are options for charitable donations, specific initiatives, and startups. If you’re looking to raise money for your business, here’s a guide to finding the best crowdfunding sites for your needs.



What is crowdfunding?

Crowdfunding is a way to raise funds by soliciting small donations from a large number of people. Crowdfunding sites allow businesses and individuals to post their campaigns and creative projects online, where visitors can easily donate.

Is a crowdfunding site a good way to raise funds?

A crowdfunding campaign can be a powerful way for some businesses to raise money. It is ideal for those who bring value to a large base of potential customers. If you provide something that people can’t get anywhere else, they’ll be more likely to donate. It’s also important to make sure you can deliver on the promises made on your crowdfunding platform if you increase the funding goal. For example, many companies promise products or gifts to donors. So look carefully at your numbers to make sure it makes sense.

How to choose the best crowdfunding platform?

Once you’ve decided to give crowdfunding a try, it’s important to figure out which fundraising platform best suits your goals. These tips can help you:

  • Consider your crowdfunding goals: What are you hoping to fund with these sites? Some have specific requirements, such as funding for specific projects or charitable initiatives. Others are more general.
  • Create financial projections: Consider how much you want to raise and calculate all relevant costs such as platform fees and payment processing fees to see which platforms will earn you the most money.
  • Find a platform popular with your target audience: Crowdfunding sites don’t just facilitate donations; some also help campaigns get discovered. Increase traffic by choosing sites that are popular with potential donors.
  • Determine if you want to do all or nothing: Many sites in the crowdfunding space allow you to keep the money raised. Others have an all-or-nothing model, where you only get paid if your goal is met. If you can’t advance without a specific earned amount, this model may work for you.
  • Compare features: Other features to consider include the ability to give away gifts, space to add media to explain your project or startup, and integrations with social platforms.

Best Crowdfunding Sites

If you are looking for crowdfunding platforms to launch your business or creative projects, here are some of the best crowdfunding sites to consider.

1. Starter

Kickstarter is one of the biggest names in the crowdfunding space. It’s mostly for creative projects, from comics to music. And you must run a successful campaign to receive funds.

2. Indiegogo

Indiegogo connects small businesses with early adopters. It is ideal for innovative projects and companies that meet a specific need. In addition to crowdfunding, they also connect businesses with experts for things like prototyping and marketing.

3.GoFundMe

GoFundMe is one of the best crowdfunding sites for individuals. But it can also apply to businesses, especially those looking for general community support. This is perhaps the best crowdfunding site for charitable initiatives or social causes.

4. Fundable

Fundable offers a crowdfunding platform specifically for businesses. There are several models to choose from depending on your business goals. It is also popular with potential investors.

5. Basically

Fundly is a fundraising page for individuals and nonprofits. So it’s not ideal for general corporate crowdfunding. However, it may be relevant for certain social initiatives, or for business owners raising funds for personal causes. Raising money for charity can also help businesses build community and interact online. However, you will need to find a separate platform to fund startup-related projects.

6.Kiva

Kiva is a microloan provider focused on developing markets. But it also provides a crowdfunding site with private and public fundraising periods. This differs from other crowdfunding websites in that you are actually funding a loan rather than a giveaway. If approved, your business goes through a private fundraising campaign where you raise funds from your own connections and followers. It proves your character and general belief in your idea. Then there is a public period where Kiva shares your loan with its entire lending community.

7. Boss

Patreon is a platform that allows creative business owners to raise money through memberships. For example, a content creator might offer exclusive content only to paid subscribers. It is not strictly fundraising, but allows businesses to raise funds from multiple donors.

Crowdfunding websites

Equity funding sites allow investors to fund early startups and projects in exchange for a small share of the business. It’s like buying stocks, but for small businesses that aren’t publicly traded. Here are the best options in this niche.

8. Seed Invest

SeedInvest is a crowdfunding site that connects visionary startups with angel investors. The site organizes campaigns to attract relevant investors.

9. EquityNet

EquityNet is a marketplace for private investor transactions. They screen users to connect businesses with accredited investors.

10. Wefunder

Wefunder is an equity fundraising site with a low investor limit. Many of these sites target large venture capitalists. But you only need $100 to invest on Wefunder, expanding the pool of potential donors.

Niche Crowdfunding Platform Options

There are also crowdfunding websites that cater to specific industries or types of projects. If you want to reach niche audiences, consider the options below for your fundraising efforts.

11. Seed and Spark

Seed & Spark is one of the best crowdfunding platforms for filmmakers and storytellers. It focuses on new creators, important stories and diverse voices. Not only does the platform allow creators to raise capital for projects, but it can also help you build an audience of interested viewers.

12. Experience

Experiment is a crowdfunding page for scientific research. Science-based labs and businesses can share their ideas and goals on the site and focus on fundraising from individuals rather than large grants. Once projects are funded, you can also share your progress and results with interested parties on the site. Topics range from math and social sciences to ecology and medicine.

13. Crowd Street

CrowdStreet offers a unique crowdfunding model for real estate investments. It’s not a crowdfunding platform in the sense that many companies are used to, where you just get money from many sources for a project. However, it allows real estate investors to band together to buy properties. It’s a concept similar to REIT investing, but where all parties own a larger share of specific properties, instead of a full portfolio of investments.

14. Unbound

Unbound is a book crowdfunding site. Authors can easily publish their projects with a description to attract interested readers. Then they basically pre-order titles to allow authors to start fundraising while they write. The site also hosts a book club and offers special initiatives to draw attention to new and unique projects.

15. Scheduled

Slated is another crowdfunding campaign that focuses on the film industry. Filmmakers can post their projects for free and start raising funds from accredited investors. The platform also offers easy-to-use tools that help filmmakers create their projects successfully. For example, they match users with executive producers and talent and even provide marketing support.

What is the most popular crowdfunding site?

Kickstarter is still the online fundraising platform that has successfully funded the most business-related projects. Other crowdfunding sites like GoFundMe are also very popular, although many focus more on individuals, nonprofits, and community projects than commercial businesses.

What is the best crowdfunding platform?

If you want to invest in early-stage startups, crowdfunding sites allow companies to run fundraising campaigns by offering small shares in their business. Major equity crowdfunding sites include SeedInvest, EquityNet, and Wefunder. Wefunder is best for new investors because the investment threshold is low. For startups, SeedInvest offers access to selected investors and can help your initiatives gain traction with venture capitalists by arranging startups for their interests.

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Image: Envato Elements


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